Your customers are using the Internet to locate and find information on local businesses. Will they find yours?
Google and the other major search engines have come a long way making it easier and more locally targeted to the relevancy of what your customers are searching for.
- There are nearly 400+ million searches per day for information on the Internet (Nielsen/NetRatings)
- Most, 60%+, are “related to local content” (Google)-
- For every dollar U.S. consumers spend online, another five or six dollars are spent for offline purchases. Most of these purchases are influenced by online research (MIT Technology Review, April 2005, “E-Commerce Gets Smarter“)
With this massive amount of traffic driven to find local businesses, how important is it that your business is on the local listings? If a potential customer searches for your product or service will they find you in Google, Yahoo, Bing, of Best Of Web? There are literally dozens of local search directories that people are also using to find businesses. They will only find you if your site is properly optimized for these local searches.
Mobile phone searches are becoming major players in the marketplace. Iphones, Blackberry’s and other smartphones are being used to find the next pizza, plumber or any product or service. Mobile GPS allows users to track to the nearest business location that they are searching, giving coupons and daily specials a whole new twist in marketing.
Traditionally, businesses have relied on the Phone Book and Yellow Pages ads, using the “shotgun” strategy to find clients. In today’s world Google, Yahoo, AOL and Bing have become the new method of choice to search for, analyze, and purchase, forcing advertisers to shift resources to these platforms
In today’s high tech market, there are multiple ways for local brick-and-mortar businesses to market their products and services to the online community. Pay-Per-Click Advertising, Local Search Engine Directories, You Tube, Social Media,” Organic” Search with Google, Yahoo and Bing, as well as Blogging, are the primary methods. Being listed in the local search directories, Google Local Places, Yahoo and Bing Local and Best of Web are critical, but sites like yellowpages.com, superpages.com, Hot Frog, Yelp and the dozens of other “local directories” are critical components to local on line strategies.
Strategies to create an online presence start with the creation of a website. The critical components of a website are the relevance of the domain name URL, quantity and quality of content, on-page optimization of keywords and links, in-bound or “back links”, images and video. If being found on mobile devices is important, strategies for making sure that the site is “mobile friendly” need to be implemented.
For business owners, implementing these strategies is a daunting task. Finding professionals who have the ability to interpret the desires and direction of each business owner can be equally daunting.
RKMitchell.com is here to help with analyzing and implementing techniques to optimize your local presence, as well as creating mobile marketing strategies.
For complete website design and implementation, we partner with Site Build It!, providing all the tools and the right process so someone can create a thriving online business. SiteSell Services offers complete, customized site design for business owners who don’t have the time to do it themselves. Site Build It! guarantees that your website will not be a “billboard in the desert”!
Hewlett Packard OJPRO8100 Wireless Color Printer