Local Internet search is increasingly being used by consumers.
According to Google, 80% of consumers use local internet search engines to find local business information. The most common searches are to get addresses, hours and directions, or to find out if a product or service is available.
This is combined with consumers’ growing use of mobile devices to search the web. The same Google study underlined the power of mobile local internet search: Half of consumers who did a local search on their phones stopped into the store within 24 hours.