Can Small Business Owners Use Daily Deals To Their Advantage?
Daily deals are those prepaid online coupons that started getting very popular about four years ago. In some cases, the deals offered as much as a 75% off discount. Services made money by charging merchants a percent of each sale, which often left sellers with little to no profit margin.
Today many daily-deal services offer more flexibility. Offers can run for any length of time, and do not require a minimum number of sales. Some services allow merchants to offer less steep discounts. In the U.S., consumer spending on daily deals is projected to hit $5.5 billion by 2016, up from $1.8 billion in 2011, reports research firm BIA/Kelsey.