Integrating mobile, social and email marketing channels
Brian Solis: “social media is the new normal.” “Social media is different than other media channels before it. With Social Media, it’s about relationships, recognition, engagement, value and help.”
The MarketingSherpa Email Summit 2012 audience was treated to Brian Solis, author of The End of Business as Usual: Rewire the way you work to succeed in the customer revolution.
He opened with the idea that the real marketing challenge is the culture of the organization, and he provided a phrase he uses to describe this:
“Digital Darwinism is the evolution of consumer behavior when society and technology evolve faster than your ability to adapt.”
Another big idea he offered was “social media is the new normal.” He continued that, “Social media is different than other media channels before it. Here, it’s about relationships, recognition, engagement, value and help.”
As you might guess from this set-up, the intro of Brian’s talk focused on social media and the mobile experience, and he offered many data points, such as:
- More than 350 million Facebook users access the platform via mobile devices
- Daily mobile social networking grew 58% in 2011
- Accessing social platforms via mobile browser is up 25%
- Accessing social platforms via mobile apps is up 126%
And given these numbers, Brian offered a chart that illustrates that the “connected consumer” isn’t limited to a certain age group:
