MMA publishes guidelines for mobile coupon and rebate programs

Posts Tagged ‘geo location marketing’

MMA publishes guidelines for mobile coupon and rebate programs

By admin on Tuesday, April 12th, 2011 | No Comments

By Giselle Tsirulnik

April 12, 2011
The Mobile Marketing Association has published best-practice guidelines to provide marketers, merchants and wireless carriers with an industry standard for using mobile coupons and rebates to increase sales and promote loyalty.

“Guidelines and Best Practices in Mobile Price Promotions” was created by MMA’s Mobile Couponing Task Force. In the document, the MMA categorizes mobile coupons as one type of mobile price promotion, “electronic coupons or rebates that traverse the full redemption process without the requirement for conversion into a paper or other hard-copy format.”

This is a preview of MMA publishes guidelines for mobile coupon and rebate programs. Read the full post (413 words, 1 image, estimated 1:39 mins reading time)

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Mobile Marketing For Fan Clubs

By admin on Monday, April 4th, 2011 | No Comments

Mobile marketing is the perfect way for athletes, musicians, actors and celebrities to build a large fan base.

Here are some ideas to get fans to text in:

Hold a contest and let a random fan win a free CD, t-shirt or music lesson.
Let fans know where your next next event is, when they text your mobile keyword to 72727.
Send a text message to only the fans of each club.
Hold a vote to see what performers they liked best at a particular event.
New CD releases? Let everyone know where they can get it!

This is a preview of Mobile Marketing For Fan Clubs. Read the full post (341 words, 1 image, estimated 1:22 mins reading time)

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7 different approaches to mobile phone couponing for retailers with bricks-and-mortar stores

By admin on Monday, March 21st, 2011 | No Comments

Mobile phone couponing is one of the hot areas in mobile commerce today.

Indeed, mobile couponing is “the fastest growing and most obvious mobile marketing application,” according to Borrell Associates, with mobile coupon spending expected to grow at a rapid cumulative average growth rate of nearly 78 percent.
A recent study by Gartner also showed that mobile couponing was one of the top activities of consumers who use mobile devices for shopping planned on doing.

Mobile couponing is not right for every retailer, and is most logical for retailers with bricks-and-mortar stores, particularly those who have seen success with paper-based couponing.

This is a preview of 7 different approaches to mobile phone couponing for retailers with bricks-and-mortar stores. Read the full post (777 words, 2 images, estimated 3:06 mins reading time)

HOW TO CREATE A PROFITABLE GEO-LOCATION INTERNET MARKETING CAMPAIGN

By admin on Tuesday, February 15th, 2011 | No Comments

Geo Marketing As a tool For Local Businesses.

Internet Marketing is essentially communicating your business, its product or service to potential customers using the resources of the internet.

It is a way of creating interest and describing the advantages and features that your company offers. The question becomes, however, is your message reaching the
intended consumer?

Traditional marketing broadcasts or prints the message where it is assumed that many potential consumers will receive it. In reality, it will be applicable to very few. Because of this, marketing, which had been evolving slowly, has become much more focused on specific demographics, enabled largely by improvements in communication, the internet, as well as the need to consider previously “unconventional” marketing methods.

This is a preview of HOW TO CREATE A PROFITABLE GEO-LOCATION INTERNET MARKETING CAMPAIGN. Read the full post (845 words, 1 image, estimated 3:23 mins reading time)

RK Mitchell Internet Marketing

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