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Can Daily Deal Offers Translate Long Term?

By on Wednesday, May 8th, 2013 | No Comments

Can Small Business Owners Use Daily Deals To Their Advantage?

Daily deals are those prepaid online coupons that started getting very popular about four years ago. In some cases, the deals offered as much as a 75% off discount. Services made money by charging merchants a percent of each sale, which often left sellers with little to no profit margin.daily deal sites for local buainess

Today many daily-deal services offer more flexibility. Offers can run for any length of time, and do not require a minimum number of sales. Some services allow merchants to offer less steep discounts. In the U.S., consumer spending on daily deals is projected to hit $5.5 billion by 2016, up from $1.8 billion in 2011, reports research firm BIA/Kelsey.

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SEO Case Study – Local Search – Buy Sod

By on Sunday, March 3rd, 2013 | No Comments

Buy Sod Jacksonville, Buy Sod Augusta Georgia and Buy Sod Macon Georgia
are search terms a client wanted to be found for in those markets.

Google knows that most people searching within a local market area are looking for products or services from local businesses.
Because of this, search results are presented with preference toward local businesses with properly optimized pages, images and videos.

Proper Local Search SEO  tactics can give a local business Page 1 search ranking advantages:

Buy St Augustine Sod Jacksonville Florida

Google loves You Tube videos… You tube is owned by Google!
Google videos can have links within the description back to a local company’s website or landing page.

This is a preview of SEO Case Study – Local Search – Buy Sod. Read the full post (177 words, 2 images, estimated 42 secs reading time)
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Are Social Media Marketing Dollars A Waste Of Money?

By on Friday, January 20th, 2012 | No Comments

Right now, there are a lot of blinking lights and distracting excitement surrounding social media.

Businesses are throwing ad and management dollars into social with the broad hope that customers will come stampeding through their doors. For most businesses, this just isn’t happening.

Social media isn’t a magical way to gain new business with a few ads and aggressive networking (e.g., posting on your wall, tweeting about your business). Remember in the late 1990s when the Internet became widely adopted and businesses threw big money into hollow online ventures with no revenue model? The same will occur in social media without a true marketing plan.

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Are Groupon Deals Best For Small Business?

By on Sunday, June 12th, 2011 | No Comments

Small local businesses are developing a love-hate relationship with Groupon

Groupon, the three year old coupon company, has been all the hype across business and tech sites lately. The company is the largest of its many competitors and purports to distribute online coupons in more than 500 markets, nearly 4 dozen countries for thousands of small businesses.

Groupon’s customers love getting deep discounts, and businesses are looking to tap into Groupon’s vast database of potential clients.

The question is, what are the down-side risks of Groupon and the other coupon-deal sites?

Your Business Could Lose Money

This is a preview of Are Groupon Deals Best For Small Business?. Read the full post (598 words, estimated 2:24 mins reading time)
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MMA publishes guidelines for mobile coupon and rebate programs

By on Tuesday, April 12th, 2011 | No Comments
By Giselle Tsirulnik
April 12, 2011
The Mobile Marketing Association has published best-practice guidelines to provide marketers, merchants and wireless carriers with an industry standard for using mobile coupons and rebates to increase sales and promote loyalty.mobile coupons

“Guidelines and Best Practices in Mobile Price Promotions” was created by MMA’s Mobile Couponing Task Force. In the document, the MMA categorizes mobile coupons as one type of mobile price promotion, “electronic coupons or rebates that traverse the full redemption process without the requirement for conversion into a paper or other hard-copy format.”

This is a preview of MMA publishes guidelines for mobile coupon and rebate programs. Read the full post (413 words, 1 image, estimated 1:39 mins reading time)
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Mobile Marketing For Fan Clubs

By on Monday, April 4th, 2011 | No Comments

Mobile marketing is the perfect way for athletes, musicians, actors and celebrities to build a large fan base.

Here are some ideas to get fans to text in:

  • Hold a contest and let a random fan win a free CD, t-shirt or music lesson.
  • Let fans know where your next next event is, when they text your mobile keyword to 72727.
  • Send a text message to only the fans of each club.
  • Hold a vote to see what performers they liked best at a particular event.
  • New CD releases? Let everyone know where they can get it!
This is a preview of Mobile Marketing For Fan Clubs. Read the full post (341 words, 1 image, estimated 1:22 mins reading time)
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7 different approaches to mobile phone couponing for retailers with bricks-and-mortar stores

By on Monday, March 21st, 2011 | No Comments

Mobile phone couponing is one of the hot areas in mobile commerce today.

Indeed, mobile couponing is “the fastest growing and most obvious mobile marketing application,” according to Borrell Associates, with mobile coupon spending expected to grow at a rapid cumulative average growth rate of nearly 78 percent.
A recent study by Gartner also showed that mobile couponing was one of the top activities of consumers who use mobile devices for shopping planned on doing.

Mobile couponing is not right for every retailer, and is most logical for retailers with bricks-and-mortar stores, particularly those who have seen success with paper-based couponing.

This is a preview of 7 different approaches to mobile phone couponing for retailers with bricks-and-mortar stores. Read the full post (777 words, 2 images, estimated 3:06 mins reading time)
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HOW TO CREATE A PROFITABLE GEO-LOCATION INTERNET MARKETING CAMPAIGN

By on Tuesday, February 15th, 2011 | No Comments

Geo Marketing As a tool For Local Businesses.

Internet Marketing is essentially communicating your business, its product or service to potential customers using the resources of the internet.

It is a way of creating interest and describing the advantages and features that your company offers.  The question becomes, however, is your message reaching the Google Local, Google Places
intended consumer?

Traditional marketing broadcasts or prints the message where it is assumed that many potential consumers will receive it.  In reality,  it will be applicable to very few.  Because of this, marketing, which had been evolving slowly, has become much more focused on specific demographics, enabled largely by improvements in communication, the internet, as well as the need to consider previously “unconventional” marketing methods.

This is a preview of HOW TO CREATE A PROFITABLE GEO-LOCATION INTERNET MARKETING CAMPAIGN. Read the full post (845 words, 1 image, estimated 3:23 mins reading time)
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