Posts Tagged mobile marketing


Integrating mobile, social and email marketing channels

Brian Solis: “social media is the new normal.”  “Social media is different than other media channels before it. With Social Media, it’s about relationships, recognition, engagement, value and help.”

The MarketingSherpa Email Summit 2012 audience was treated to Brian Solis, author of The End of Business as Usual: Rewire the way you work to succeed in the customer revolution.

He opened with the idea that the real marketing challenge is the culture of the organization, and he provided a phrase he uses to describe this:

“Digital Darwinism is the evolution of consumer behavior when society and technology evolve faster than your ability to adapt.”

Share
Share
Read More...

MMA publishes guidelines for mobile coupon and rebate programs

By Giselle Tsirulnik

April 12, 2011
The Mobile Marketing Association has published best-practice guidelines to provide marketers, merchants and wireless carriers with an industry standard for using mobile coupons and rebates to increase sales and promote loyalty.mobile coupons

“Guidelines and Best Practices in Mobile Price Promotions” was created by MMA’s Mobile Couponing Task Force. In the document, the MMA categorizes mobile coupons as one type of mobile price promotion, “electronic coupons or rebates that traverse the full redemption process without the requirement for conversion into a paper or other hard-copy format.”

Share
Share
Read More...

Mobile Marketing For Fan Clubs

Mobile marketing is the perfect way for athletes, musicians, actors and celebrities to build a large fan base.

Here are some ideas to get fans to text in:

  • Hold a contest and let a random fan win a free CD, t-shirt or music lesson.
  • Let fans know where your next next event is, when they text your mobile keyword to 72727.
  • Send a text message to only the fans of each club.
  • Hold a vote to see what performers they liked best at a particular event.
  • New CD releases? Let everyone know where they can get it!
Share
Share
Read More...

7 different approaches to mobile phone couponing for retailers with bricks-and-mortar stores

Mobile phone couponing is one of the hot areas in mobile commerce today.

Indeed, mobile couponing is “the fastest growing and most obvious mobile marketing application,” according to Borrell Associates, with mobile coupon spending expected to grow at a rapid cumulative average growth rate of nearly 78 percent.
A recent study by Gartner also showed that mobile couponing was one of the top activities of consumers who use mobile devices for shopping planned on doing.

Mobile couponing is not right for every retailer, and is most logical for retailers with bricks-and-mortar stores, particularly those who have seen success with paper-based couponing.

Share
Share
Read More...

© 2014 - Sitemap - Privacy Policy