Brian Solis: “social media is the new normal.” “Social media is different than other media channels before it. With Social Media, it’s about relationships, recognition, engagement, value and help.”
The MarketingSherpa Email Summit 2012 audience was treated to Brian Solis, author of The End of Business as Usual: Rewire the way you work to succeed in the customer revolution.
He opened with the idea that the real marketing challenge is the culture of the organization, and he provided a phrase he uses to describe this:
“Digital Darwinism is the evolution of consumer behavior when society and technology evolve faster than your ability to adapt.”
