By Giselle Tsirulnik
April 12, 2011
The Mobile Marketing Association has published best-practice guidelines to provide marketers, merchants and wireless carriers with an industry standard for using mobile coupons and rebates to increase sales and promote loyalty.
“Guidelines and Best Practices in Mobile Price Promotions” was created by MMA’s Mobile Couponing Task Force. In the document, the MMA categorizes mobile coupons as one type of mobile price promotion, “electronic coupons or rebates that traverse the full redemption process without the requirement for conversion into a paper or other hard-copy format.”
